Care, Wear, And Share Your Gold Shoelaces For Solving Kids’ Cancer
The Lace Up For Kids campaign will run during Childhood Cancer Awareness Month this September
New York, N.Y.—Solving Kids’ Cancer (SKC) will hold its annual Lace Up For Kids campaign to bring attention and raise funds during Childhood Cancer Awareness Month in September.
What began as an effort to raise awareness is now positioned as a way to raise funds for the organization. In its sixth year, SKC will gift and distribute 100,000 shoelaces in metallic gold, the designated color for childhood cancer awareness, to schools and kids’ organizations nationally and internationally for Lace Up For Kids. Thousands of participants will swap their shoelaces on their favorite sneakers or boots for extra special gold ones and share them on Instagram, TikTok, and Facebook to raise awareness and funds to fight childhood cancers and advance science for treatments and cures beyond traditional remedies.
Kids of all ages are encouraged to set up a fundraising page and get their communities involved. Over 250 participating sports teams, gyms, youth groups, schools, hospitals, childhood cancer families, and organizations such as Karlie Kloss’ Kode with Klossie, the Brooklyn Nets Kids Dance Team, and over 60 social media influencers have participated in Lace Up For Kids.
The cause has also been supported by celebrity parents and kids including Molly Ringwald, Jennifer Nettles, Ashley Liao (Netflix’s Fuller House), Ava Kolker (Disney’s Girl Meets World), Marcello Reyes (Modern Family), Shay Rudolph (Netflix’s The Baby-Sitter’s Club), Lexi Rabe (Avengers: Endgame), Billy Barratt (Mary Poppins Returns), Elias Janssen (Jane the Virgin), Jordyn Curet (Disney’s Raven’s Home) and more.
To be a part of this year’s campaign, those interested can place their order for free gold laces at https://solvingkidscancer.rallybound.org/2022-lace-up-for-kids.
The organization asks all participants to photograph and share images of their new gold laces on social media tagging @solvingkidscancer and using the hashtags #LaceUpForKids #CareWearShare and #SolvingKidsCancer.