Articles

Site Planning
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Site Planning

“Planning” traditionally refers to a hierarchy ranging from comprehensive planning to master planning to site planning. Site planning can take the form of specialty plans like park-site master plans or recreation-

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Defining An Audience
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Defining An Audience

Who is your audience? Before we begin, the answer is not, “Everyone.” While this may seem like the obvious answer for agencies that provide services to demographically diverse

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What Is A Brand?
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What Is A Brand?

It seems that in parks and recreation there is a misconception—or perhaps just a different definition—of what the word “brand” is and how it affects an organization. I often hear that

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