Articles
Site Planning
“Planning” traditionally refers to a hierarchy ranging from comprehensive planning to master planning to site planning. Site planning can take the form of specialty plans like park-site master plans or recreation-
Defining An Audience
Who is your audience? Before we begin, the answer is not, “Everyone.” While this may seem like the obvious answer for agencies that provide services to demographically diverse
What Is A Brand?
It seems that in parks and recreation there is a misconception—or perhaps just a different definition—of what the word “brand” is and how it affects an organization. I often hear that
Developing A Strategic Marketing Plan
If your agency is looking to enhance its marketing efforts, start by developing an overall strategy. Like a systems plan, a marketing one should not and cannot happen through a patchwork approach.