WhiteWater unveils new look

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Like most successful brands in the world, WhiteWater has a clear vision and goal. From its start as a water park operator in 1980, WhiteWater has had one clear purpose: to create places where families can unite and make joyful lasting memories.

In line with this, the company recently introduced a new tagline: “Entertain the possibilities”. It’s a reflection of their vision to make the impossible possible through a combination of in-house creativity, engineering, and production based on decades of tried-and-true methods. Their current brand advertising campaign, “Be Boundless” is an extension of the idea encouraging creative visions and the exciting places that that thinking can go with WhiteWater.

As with its product portfolio, the company strives to stay ahead and consequently, it has updated its identity to better express what makes WhiteWater different—what makes them the right choice.

“We wanted to remind people that it isn’t only our size and decades of experience—with over 5,000 projects under our belt—which makes us market leaders, it’s our people and their thinking,” says Paul Chutter, WhiteWater’s Chief Business Development Officer.

“We’re celebrating our strengths, which are are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today,” he adds.

WhiteWater aims to inspire clients by unleashing its creativity to realize their ambitions and craft solutions to make each park unique. By fusing imagination with precision engineering and careful manufacturing, the team is dedicated to making products that operators can count on; because they know how crucial reliability and efficiency are for safety and success.

The company wants to excite parks to “think big” because with WhiteWater’s scale, experience, creativity, and delivery, they can make it happen. By ensuring safety, entertainment value, and innovating to meet the operators’ needs, Whitewater makes parks more successful.

“We might have a new look, but it is true to our values and reminds us all that since 1980, we have always been here to serve our clients. We partner with parks to create solutions which drive their gate and ultimately make people happy,” says CEO Geoff Chutter, “It’s not a bad gift to give the world!”