When is the last time you picked up a pen and wrote an actual, no-kidding letter to the editor of your favorite publication? Have you ever done it? I haven’t–and I publish magazines for a living.
And yet, we receive letters from the readers (and advertisers) of PRB (Parks & Rec Business) magazine every week. They come via mail (yes, the old horse and buggy), fax, email and our website.
For years, we’ve simply published a selection of them in the next available issue and moved on. We didn’t really give it much thought, but you know what? We were wrong. This is a big deal.
Think about that for one second. Our magazines move our audience. They inspire them to pick up a pen or keyboard and actually take the time to craft a letter or e-mail and then actually send it. Heck, we've even received an email from the editor of a competitive magazine who told us how much he enjoys the magazine and how he reads it cover-to-cover each month. (We also received a letter from a reader who said one of our writers actually brought her to tears.)
This is powerful stuff–not because it makes us feel good, but because it shows you in a very graphic and real way just how connected our audience is to PRB (Parks & Rec Business) magazine and, by extension, your advertising message.
If you’re interested in advertising to an enthusiastic, engaged audience, please give us a call. We ‘d love to help you.
Rodney J. Auth