Market Research

Community Fitness Facility Trends for 2022

The pandemic had a great impact on fitness facilities across the nation. Now, there’s a growing sense that many Americans want to get back to the gym and interact with their friends and neighbors while getting fit. This survey, conducted in December 2021 and January 2022, was powered by Matrix. We offer a few select answers we thought might be useful in your fall planning.

Can an outdoor ice rink give your park an edge in 2022?

Just in time for the 2022 Winter Olympics, we partnered with Ice-America to produce a survey on whether or not building an outdoor ice rink made sense for parks. After all, savvy park professionals know how important it is to stay on top of trends in the community to generate revenue. And, when it comes to outdoor ice rinks, we discovered it may be easier than you think.

Maximizing the Park and Rec Patron Experience

Vermont Systems helped us create a survey in August and September showing how meeting expectations for your patrons is critical, especially for the user experience. We looked around the parks and rec space to determine what creates a winning experience for everyone, what’s reasonable to expect, and what departments and municipalities can do to level up satisfaction for everyone. 

Ticketing Trends 

Cash transactions. Paper tickets and passes. Staff dedicated to facilitating the transactions. For parks across the U.S., this has been reality for many years. Will that continue or will it transition to contactless payments, digital passes, or other technologies? Yodel helped us tap into the collective expertise of readers to share some meaningful insights.